Unsure about your retirement game plan? New Enterprise a Resource for Baby Boomers.

CHARLESTON, SC August 14, 2004 -- As some 77 million Americans approach retirement in the coming two decades, the concept of post-career life is steadily taking on a non-traditional aspect. One Charleston-based business—the Charleston Marketing Group—has thoroughly researched this phenomenon and established a new enterprise intended to assist this generation in preparing for retirement in a contemporary world.

The Charleston Marketing Group, a communications think tank—working in association with psychologist Dr. Cary Weber—developed Your Second Life.org as a unique resource for retirement planning. “What we traditionally call retirement,” explains Chuck Carder, Managing Partner of the firm, “is referred to in many other cultures as your second life. The phrase implies that though you may no longer be working, your life continues, and thus when planning for this stage, multiple factors must be considered that extend well beyond financial concerns.”

Your Second Life.org offers the only retirement planner available that focuses on the emotional aspects of retirement. The Your Second Life Retirement Profile—a personality and lifestyle questionnaire conducted on line—offers users a thorough analysis based on an assessment of their personality traits, values, attitudes, needs, and abilities. The profile itself is presented to the user as a five-page study detailing retirement type, leading to recommendations regarding prospective activities and pursuits.

“When contemplating the many opportunities and adjustments that retirement presents,” explains Carder, “it’s imperative to begin with an informed and realistic self assessment. We feel strongly that successful retirement must begin with a plan that’s based upon this kind of analysis, and our Retirement Profile is unique because it provides just that.”

The Your Second Life Retirement Profile is modeled on assessment tests developed for and used in the fields of psychology and psychiatry. Initial marketing of this system has shown that it truly works. Testimonials from beta testers indicate that not only are the assessments accurate, informative, and ultimately helpful, but also that there’s strong demand for this kind of planning device.

To participate in the Your Second Life Retirement Profile, applicants are required to pay a nominal fee of $9.95. Yet the greatest application of this resource exists on a much larger scale. Carder and his Charleston Marketing Group colleagues anticipate that corporations and associations will license the program in order to offer it on a wholesale basis to their employees, customers, and members.

For additional information about this unique tool, visit www.yoursecondlife.org, or contact the Chuck Carder of the Charleston Marketing Group at chuck@charlestonmarketinggroup.com.

Established in 2000, the Charleston Marketing Group is an outside think tank specializing in strategic communications for corporations and associations. The team also created and sold the "Vacation Profile" to American Airlines. The managing partners of CMG have over three decades of experience working with Fortune 500 companies in marketing, communications, and advertising and have won numerous international creative awards. For additional information, log on to www.charlestonmarketinggroup.com.

Dr. Cary Weber is a prominent clinical psychologist whose practice is based in Charleston, SC. He has held positions at the University of Southern California, The College of Charleston, and the Citadel. He also founded Edshu, a South Carolina company specializing in retirement and healthcare.





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